A recent SIMA Magazine article turned heads at ESI in regards to our current expansion with social media. The key obstacle we face is answering the question, “Is social media even necessary in the road solutions industry?” In ESI’s opinion the answer is yes.
This development is much more than merely another marketing plan; the primary focus is customer service. Social media offers customers a new level of engagement through direct communication. ESI is implementing tools such as Facebook, LinkedIn, Twitter and a company blog that are updated on a regular basis. Updates include information regarding company news, industry news, product developments and events such as trade shows. Customer service is an aspect we pride ourselves on and we hope our social media efforts will give customers more opportunities for feedback and dialogue, helping us stay in touch. As the leader in road solutions, ESI welcomes social media as another way to communicate important information about our company and our industry. We hope it will provide a positive experience for each one of our customers and partners.